To attract new Bears fans, we stopped selling football as a sport and instead positioned it as a lifestyle.
We expanded the Bear’s presence throughout the city with custom murals from local street artists and sticker sets designed by local illustrators
We partnered with 5 Chicago illustrators to create a sticker set. I got to be one of those lucky designers.
We expanded the Bear’s presence throughout the city with custom murals from eight local street artists
We partnered with 16 Chicago restaurants known for their burgers to create Bears-inspired burgers.
We challenged fans on social media to try all 16 throughout the course of the season. 16 burgers in 16 weeks…seems doable.